How marketers are using LinkedIn to gain more than a new job

LinkedIn is an online social network for business professionals. It’s different than other social networking sites like MySpace and Facebook because it’s designed specifically for professional networking — finding a job, discovering sales leads, connecting with potential business partners — rather than simply making friends or sharing media like photos, videos and music.

The video below details what LinkedIn can be used for.

Graph showing that LinkedIn is the best social network for lead generation

LinkedIn Best For Lead Generation

LinkedIn was primarily created to be able to network with other professionals, while it is now also being used for marketing purposes. In 2013, according to HubSpot through LinkedIn 43% of marketer found a new customer, with LinkedIn’s growth rate at two new members per second that is impressive.LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%). Below I will outline some of the steps in using LinkedIn to market your business.

Analytics

Graphic showing analytics amongst other words

Analytics

Set some goals if your company is just getting started with LinkedIn. Identify what content generates most activity and click throughs to the company website. Start by setting an industry standard conversion rate of between 1.5% to 2.75%, as mentioned above LinkedIn has a rate of 2,74%. Publish regularly to establish what content works best. LinkedIn has great analytics to keep track of the ratio between impressions and actions.  Set goals for growing both.

Question Prompt

Question

Content as Question Prompts

Think about the content you post to LinkedIn. LinkedIn is unlike other social network as your won’t receive the engagement you might be expecting/need.Asking a question will receive better engagement than just posting a link, however if posting a link make sure to do so that it is a prompt for conversation.LinkedIn is full of smart marketing minds, so you must take the opportunity to tap into their ideas.

Image showing a target

Target

Target your posts

One of the main aspects of marketing is knowing your audience. Companies can target their posts by criteria such as company size, industry, job function, seniority, geography, or by including/excluding company employees. According to an internal LinkedIn study, examples have shown a 66%+ increase in audience engagement as the result of targeted updates.

Image showing people taking a lead

Lead Generation

Lead generating content 

To get value out of LinkedIn for lead generation, use the company status update to promote and share links for marketing offers. Publish content that doesn’t require a click-through, using questions quotes or stats keeping your content interesting. However, Offers stand out more when they aren’t surrounded by other offers.

Make the most of your product and service section

Recommended stamp

Recommended Stamp

One area that is often seen neglected is content under the products and services section.  This is a space where you can map out your offerings and gather recommendations.On the right sidebar of the products and services page, visitors will find LinkedIn users in the network who have recommended your products/services. This puts recommendations at the forefront and displays testimonials much more prominently.

Always say Thank You

Thank You

Leverage and Thank Yous’

According to a Wildfire survey, 83% of consumers say reviews often or sometimes impact their purchase decisions.  Reviews are an essential part of a buyer’s decision process, yet many companies don’t make the most out of them. it is often the post purchase behaviour that will lead to a person purchasing again. When you get a recommendation on LinkedIn, take the time to thank your recommender. Recognizing recommenders can be as simple as saying thank you in the comments or as advanced as sending your customer a nice note.

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Posted in BLOGGING, DIGITAL MARKETING, Jobs, Lead Generation, Marketing, MOBILE, MOBILE MARKETING, SOCIAL MEDIA, WRITTING

Top 10 tips for using Twitter to market your Irish SME

Twitter in Ireland 

Twitter icons dressed smartly

Twitter for Business Engagement

  • There are 600,000 daily users of Twitter in Ireland.
  • We send, on average, 1 million tweets each day.
  • Ireland has the tenth highest number of Twitter users per capita in the world.
  • Wednesday is the busiest day on Twitter in Ireland.
  • 10-11pm is the busiest hour each day on Twitter in Ireland
  • Users are active from 12 midday onwards.

These are just some of the stats complied by Shane O’Leary published lately by DigitalTimes. Its fascinating the number of users of the platform considering the relatively small population of Ireland.

In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing:

  • 86% of marketers stated that social media is important for their business
  • 89% of marketers stated that increased exposure was the number one benefit of social media marketing
Stats showing why followers matter for SMBs

#FollowersMatter

The graphic provide above by smallbiztrends, shows us some of the benefits of using Twitter to SMEs. 72% of followers are more likely to purchase which means that nearly 3 out of 4 followers will buy from you.

 

So if you are yet to venture into the world of twitter here are the top 10 tips to market your SME

Twitter Checklist

Twitter Checklist

  1. Listen and learn 

    Watching and Listening equals learning

    Watching and Listening = Learning

If you’re just getting started, take some time to get to know Twitter, and the types of conversations that go on. Follow people generously — you can always unfollow later

— and tune in to what your potential customers and your industry peers are talking about

 

List your goals

Define Your Goals

 

2. Define your goals

Decide what you want to get out of your Twitter activity, like awareness for your brand, staying on top of industry trends, or driving traffic to your website. Have clear objectives and metrics to measure your success.

 

 

Overview of Twitter homepage

Setting up a Twitter Profile

3. Set up your profile

Create an eye-catching profile page, that’s unique to your business. Your @username, cover photo, background image and bio should reflect what your business is about. Check out other businesses you admire for inspiration.

 

Every time you write a tweet that is exactly 140 characters, an angel gets its wings

Twitter Angel

4. Success in 140 or less

You can say a lot within the 140-character limit for each Tweet — especially by sharing photos, links and video clips. Engage people with useful, relevant content that has an authentic tone of voice. Studies suggest shorter Tweets are re-tweeted (forwarded on to other users) more often, so keep it snappy when you can.

Rules of the hashtag, memorable , not just brand name, make sense, short and simple, research, relevant, use it everywhere, consistent

Rules of The Hashtag

 

5. Using hash-tags 

Hashtags allow users to easily search for Tweets with a common topic. Use them to join in on a hot topic, or make up your own around an event, promotion, or whatever’s on your mind. The “Trends” sidebar on the Twitter desktop interface includes popular local topics, and usually includes the hashtags of the moment.

Target by interests and gender, target by geography

Promoted Tweets

 

6. Reach your target audience with Promoted Tweets

When you’re familiar with Twitter, you can promote your Tweets, at ads.twitter.com. This presents your Tweets to users that meet criteria you specify, like people interested in football, food, finance, or whatever you choose. This is advertising on Twitter — the ad is just a Tweet!

 

 

The Twitter List

Twitter Lists

7. Use lists

You can create lists of users on particular topics, and you can browse lists created by other people in order to discover new accounts to follow. This will help you connect with people who have a large audience on Twitter in your specific industry.

 

 

Feedback

Feedback

8. Reach out — and get ready for feedback 

Once you’re set up on Twitter, let your customers know! Include your Twitter @handle (username) on all your print material — brochures, leaflets and business cards — and encourage them to follow you. Twitter is a real-time platform where people appreciate quick replies, so be ready to respond if they send you a Tweet.

 

A prize being given to twitter followers

Reward for Followers

9. Reward your followers

Twitter is great for sharing special offers and promotions. Reward your Twitter followers with ‘only on Twitter’ deals. This can be as simple as, “Show us this Tweet on your phone for a 10% discount in our shop, this weekend only.

 

Twitter looking for love

Twitter Love

10. Ask for Twitter love

Don’t be shy — ask your followers to retweet, mention and favourite your Tweets. what goes around comes around on Twitter, so feel free to show support for others and to ask for it back in return.

 

I hope these tips help your business thrive on Twitter. Make sure you have your homework done before commencing any activity on Twitter because first impressions are lasting impressions.

To quote Benjamin Franklin

By failing to prepare , you are preparing to fail 

 

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Posted in BLOGGING, DIGITAL MARKETING, MOBILE MARKETING, SOCIAL MEDIA, WRITTING

Facebook – Playing by Their Rules Matters

Facebook‘s greatest asset to marketers has always been its audience — more than one billion active users, a figure that carries some weight.

Are you wondering how the new Facebook promotion changes might benefit your business? Facebook has made a huge shift in the way they allow contests to be runThe Social Media Examiner breaks it down for us.

How Does Facebook Chose What to Show in News Feed by TechCrunch?

Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention

News Feed Visibility

Gravy Train Is Over

A recent study found that companies’ posts dropped from reaching 12% of their followers in October to just 6% by February. Although Facebook have said that the reason for this fall is because of increased competition, it is believed that Facebook are reducing the organic reach of pages on purpose.

TIME have stated, the solution for brands with declining engagement, according to Facebook, is to buy ads. “Like many mediums, if businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising,” a spokeswoman said in an emailed statement.

By reducing companies’ reach and stating that the only way to be certain of reaching their customers is by advertising, it’s obvious Facebook are just trying to boost their revenue.

 

3 Marketing Tips to take Advantage of Facebook’s New Algorithm by Business2Community

  1. Use Trending Topics 

The key to this is to check the trending topics regularly, and when you find something that either fits in with your business, or is just plain entertaining, you can share it, with your own comments, thus getting you included in the trending topic feed for that particular topic

  1. Use Posts that Trigger the Right Comments

An algorithm change indicates that certain words will get you bumped up in the news feed. According to several articles, Mark Zuckerberg himself requested a tweak that puts a bit more of a premium on what might be called “milestone moments”. These are certainly moments that are notable and people seem to rally around.

But the key is not the milestones themselves. The key is how people respond to those milestones: by congratulating us. So apparently the word “congratulations” in the comments section of a post will trigger the Facebook algorithm to bump that post up.

How to use Facebook? The answer seems to be posting status updates that are worthy of receiving congratulations organically from your audience. Announcing awards, employee anniversaries, birthdays, etc. Really, honouring any landmark moments for your business, neighbouring businesses, employees and customers would work.

If this is true, then sharing important moments & milestones on Facebook might now be the key to getting more engagement on your posts.

Think about it — why else would Facebook create a video to showcase your important moments from the past few years?

  1. Avoid the Wrong Words

Facebook has made algorithm changes that will penalize you in the newsfeed if you specifically ask your audience to like and share and comment on your posts.

Hope this helps you improve your Facebook Marketing!!

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The Future of Social Media Marketing is Mobile

What is Social Media Marketing?

Its all about gaining website traffic or attention through various Social Media Networks accordingto Mashable.

Web Traffic Thermometer

Forbes states the some of the main advantages of a Company taking an active part in Social Media Marketing is that they increase their Brand Recognition as this is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. Improving Brand Loyalty,  brands who engage on social media channels enjoy higher loyalty from their customers.

Social Media in a NUTSHELL

It can been seen in the graphic the possible power of Social Media as it gives a platform to a global audience for companies. China alone which is an emerging market has 35.5 Million users which is more than the population in most European countries.

Out with the OLD, In with the NEW Road Sign change ahead

Nothing stays the same with technology as it is always developing so what is popular this week might be a thing of the past next week. It is important for Marketers to stay up to date with the latest trends and INC provides 5 of the buzzing Social Media trends of 2014.

The Social Media Revolution of 2014

Considering where technology was 25 years ago, some people might argue that the Social Media Revolution is the biggest since the Industrial Revolution if not bigger. Watch the video below to check it out for yourself.

InternetLiveStats provide some cool and interesting facts and stats as to what is being uploaded to the internet every second, you will find the Social Media platforms most interesting.

Mobile Marketing Changing Our Ways

Mobile Marketing is changing the way in which businesses communicate as more and more consumers access the internet ,social media and email through their mobile devices according to Boot Camp Digital, which is illustrated by this info graphic below.

Mobile Marketing Stats 2014

Mobile Marketing Stats 2014

As stated above the average American spends two hours a day on a mobile device. Considering most people work the average 9 to 5 job that’s a considerable amount of leisure time to be spend on a device. We as consumer do not find ourselves surfing online through mobile devices consciously. It is now a case where more people find that their mobile device is their first screen replacing what would have the television. It can be seen from the stats provided by Marketing Charts that young people are becoming less influenced by television because they are watching less of it.

MobileSocial icons coming from a mobile phone - showing mobile marketing marketing is one of the newest and most important aspects of a digital marketing strategy. From website optimization to new opportunities for delivering your brand to an on-the-go customer via text and more, mobile marketing presents a number of exciting opportunities. Business2Community.com offers some ideas on how to use Mobile Marketing to reach out to customers.

It’s obvious. The Future of Social Media Marketing is Mobile!

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Facebook Marketing

Leo' s Marketing Burrito

It’s been a while since I started working with Facebook as a marketing tool. It was back the heady days of 2007 when robots in disguise were charming our pants off in the first Transformers movie, Facebook had a mere 100,000 business pages, and 0 PMDs. Quite a bit has happened since then. Now we’re looking at a fourth Transformers movie, over 15,000,000 business/brand pages and over 1.5 billion daily users. And the best part is it’s always changing, it’s always growing.

So the question for marketers and businesses is: How can we optimize our outreach in this mind-bogglingly vast community? Well, there are more than enough sources on the web with suggestions. I’ve taken the liberty of combing through many of them, using my own experience, and synthesizing what I believe to be the most important concepts. I hope you find them helpful…

Know Your Audience!

You may have…

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Watson: “TV is becoming increasingly mobile and personal” (IPTV News)

Digital #Entertainment Post

Another interview to further whet appetites in advance of this week’s CDN World Summit/ TV in the Cloud Summit, this time with Watson CEO Mathias Norrback

IP&TV News: What are the respective strengths of the different available distribution forms?

Mathias Norrback: The traditional distribution form’s strengths are in the… [Read more on IPTV News]

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Blogging Begins

This is the first blog post ……

To understand Digital Marketing it must first be defined, it can be described as the promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.digital-marketing

Digital Marketing can be used as an element of a marketing strategy in conjunction with more traditional methods to reap greater rewards. With more people on actively using technology to research or purchase product it is imperative  that  companies keep up to date with modern marketing mediums so as not to fall behind their competitors.

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