Facebook‘s greatest asset to marketers has always been its audience — more than one billion active users, a figure that carries some weight.
Are you wondering how the new Facebook promotion changes might benefit your business? Facebook has made a huge shift in the way they allow contests to be run. The Social Media Examiner breaks it down for us.
How Does Facebook Chose What to Show in News Feed by TechCrunch?
Gravy Train Is Over
A recent study found that companies’ posts dropped from reaching 12% of their followers in October to just 6% by February. Although Facebook have said that the reason for this fall is because of increased competition, it is believed that Facebook are reducing the organic reach of pages on purpose.
TIME have stated, the solution for brands with declining engagement, according to Facebook, is to buy ads. “Like many mediums, if businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising,” a spokeswoman said in an emailed statement.
By reducing companies’ reach and stating that the only way to be certain of reaching their customers is by advertising, it’s obvious Facebook are just trying to boost their revenue.
3 Marketing Tips to take Advantage of Facebook’s New Algorithm by Business2Community
- Use Trending Topics
The key to this is to check the trending topics regularly, and when you find something that either fits in with your business, or is just plain entertaining, you can share it, with your own comments, thus getting you included in the trending topic feed for that particular topic
- Use Posts that Trigger the Right Comments
An algorithm change indicates that certain words will get you bumped up in the news feed. According to several articles, Mark Zuckerberg himself requested a tweak that puts a bit more of a premium on what might be called “milestone moments”. These are certainly moments that are notable and people seem to rally around.
But the key is not the milestones themselves. The key is how people respond to those milestones: by congratulating us. So apparently the word “congratulations” in the comments section of a post will trigger the Facebook algorithm to bump that post up.
How to use Facebook? The answer seems to be posting status updates that are worthy of receiving congratulations organically from your audience. Announcing awards, employee anniversaries, birthdays, etc. Really, honouring any landmark moments for your business, neighbouring businesses, employees and customers would work.
If this is true, then sharing important moments & milestones on Facebook might now be the key to getting more engagement on your posts.
Think about it — why else would Facebook create a video to showcase your important moments from the past few years?
- Avoid the Wrong Words
Facebook has made algorithm changes that will penalize you in the newsfeed if you specifically ask your audience to like and share and comment on your posts.
Hope this helps you improve your Facebook Marketing!!