Top 10 tips for using Twitter to market your Irish SME

Twitter in Ireland 

Twitter icons dressed smartly

Twitter for Business Engagement

  • There are 600,000 daily users of Twitter in Ireland.
  • We send, on average, 1 million tweets each day.
  • Ireland has the tenth highest number of Twitter users per capita in the world.
  • Wednesday is the busiest day on Twitter in Ireland.
  • 10-11pm is the busiest hour each day on Twitter in Ireland
  • Users are active from 12 midday onwards.

These are just some of the stats complied by Shane O’Leary published lately by DigitalTimes. Its fascinating the number of users of the platform considering the relatively small population of Ireland.

In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing:

  • 86% of marketers stated that social media is important for their business
  • 89% of marketers stated that increased exposure was the number one benefit of social media marketing
Stats showing why followers matter for SMBs

#FollowersMatter

The graphic provide above by smallbiztrends, shows us some of the benefits of using Twitter to SMEs. 72% of followers are more likely to purchase which means that nearly 3 out of 4 followers will buy from you.

 

So if you are yet to venture into the world of twitter here are the top 10 tips to market your SME

Twitter Checklist

Twitter Checklist

  1. Listen and learn 

    Watching and Listening equals learning

    Watching and Listening = Learning

If you’re just getting started, take some time to get to know Twitter, and the types of conversations that go on. Follow people generously — you can always unfollow later

— and tune in to what your potential customers and your industry peers are talking about

 

List your goals

Define Your Goals

 

2. Define your goals

Decide what you want to get out of your Twitter activity, like awareness for your brand, staying on top of industry trends, or driving traffic to your website. Have clear objectives and metrics to measure your success.

 

 

Overview of Twitter homepage

Setting up a Twitter Profile

3. Set up your profile

Create an eye-catching profile page, that’s unique to your business. Your @username, cover photo, background image and bio should reflect what your business is about. Check out other businesses you admire for inspiration.

 

Every time you write a tweet that is exactly 140 characters, an angel gets its wings

Twitter Angel

4. Success in 140 or less

You can say a lot within the 140-character limit for each Tweet — especially by sharing photos, links and video clips. Engage people with useful, relevant content that has an authentic tone of voice. Studies suggest shorter Tweets are re-tweeted (forwarded on to other users) more often, so keep it snappy when you can.

Rules of the hashtag, memorable , not just brand name, make sense, short and simple, research, relevant, use it everywhere, consistent

Rules of The Hashtag

 

5. Using hash-tags 

Hashtags allow users to easily search for Tweets with a common topic. Use them to join in on a hot topic, or make up your own around an event, promotion, or whatever’s on your mind. The “Trends” sidebar on the Twitter desktop interface includes popular local topics, and usually includes the hashtags of the moment.

Target by interests and gender, target by geography

Promoted Tweets

 

6. Reach your target audience with Promoted Tweets

When you’re familiar with Twitter, you can promote your Tweets, at ads.twitter.com. This presents your Tweets to users that meet criteria you specify, like people interested in football, food, finance, or whatever you choose. This is advertising on Twitter — the ad is just a Tweet!

 

 

The Twitter List

Twitter Lists

7. Use lists

You can create lists of users on particular topics, and you can browse lists created by other people in order to discover new accounts to follow. This will help you connect with people who have a large audience on Twitter in your specific industry.

 

 

Feedback

Feedback

8. Reach out — and get ready for feedback 

Once you’re set up on Twitter, let your customers know! Include your Twitter @handle (username) on all your print material — brochures, leaflets and business cards — and encourage them to follow you. Twitter is a real-time platform where people appreciate quick replies, so be ready to respond if they send you a Tweet.

 

A prize being given to twitter followers

Reward for Followers

9. Reward your followers

Twitter is great for sharing special offers and promotions. Reward your Twitter followers with ‘only on Twitter’ deals. This can be as simple as, “Show us this Tweet on your phone for a 10% discount in our shop, this weekend only.

 

Twitter looking for love

Twitter Love

10. Ask for Twitter love

Don’t be shy — ask your followers to retweet, mention and favourite your Tweets. what goes around comes around on Twitter, so feel free to show support for others and to ask for it back in return.

 

I hope these tips help your business thrive on Twitter. Make sure you have your homework done before commencing any activity on Twitter because first impressions are lasting impressions.

To quote Benjamin Franklin

By failing to prepare , you are preparing to fail 

 

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